Sample conceptRun & Test
Brief: new Hoka trail shoe, two weeks out, 40 regulars, forest 3km away.
The only studio built for independent run & trail shops
Your next launch,
a named event
in five minutes.
See a sample
Designed by someone who runs these events on the ground, not from a marketing deck.
- 01How it works
- 02Sample
- 03Price
Built for the manager of an independent running, trail or cycling shop in France — one to ten staff, often a runner themselves, with a loyal base of a few dozen to a few hundred local customers.
No agency brief, no marketing deck. Just the launch you already have, turned into an event your regulars will actually show up for.
See a sampleSample
Two concepts SPORTCLUB LAB generates from a plain-language brief like the one above.
Sample concept
Sample conceptTrail Night
Brief: new headlamp line, 25 regulars, same loop run after close.
How it works
Type the brief. See the concept. Run the event.
- 01
Describe the brief
In plain words: the product, when it lands, how many regulars, what’s nearby.
- 02
See the concept
A named, ready-to-run format appears at once — free to preview, no commitment.
- 03
Get the dossier
Buy the full dossier and run the event from it, start to finish.
Price
The concept preview costs nothing. The full dossier — everything needed to run the event — is a one-time purchase through a hosted checkout, delivered instantly in the app and by email.
See a sample- Concept preview
- Free
- Full dossier
- 149 EUR, one-time purchase